Our joined-up thinking struck gold for the HSBC Global Investment Summit campaign

We’re delighted to share that Ride Shotgun has won the Gold ICMA Award for Best B2B Content Campaign in recognition of our HSBC Global Investment Summit 2025 work, marking our second year in a row partnering on the event. It’s also the third award this campaign has picked up, following our previous Lovie Awards wins.

The ICMA Awards have a long-standing reputation for celebrating work that raises the bar for strategic thinking and creative execution. So, to have our campaign recognised by such an expert panel of judges feels especially meaningful.

Taking global ambition to Hong Kong 

HSBC’s three-day Global Investment Summit brought the investment world to Hong Kong. We brought the full strength of our joined up strategy, creative, and smart production to translate that into a bold, connected experience and position HSBC as a superconnector at the heart of an ever-evolving economic landscape. 

Insight first, everything else follows 

From the beginning, our work was grounded in deep research to uncover insights around audience identity, media consumption habits and music preferences. This informed everything that followed. The result was a huge, multi-market roll-out delivered at speed: 96 films, 58 storyboards, airport takeovers, Uber in-app integrations and live event comms across 11+ markets.

A shared win, celebrated together 

We collected the award at a dazzling ceremony at Landing Forty Two in London and an excited Ride Shotgun, OMG agency and HSBC team were there to pick the joint award up and celebrate the achievement.