The Cotswold Co
From Sofa to Screen: Making Quality Last with Hybrid CGI
One shoot, multiple channels: Hybrid production delivers TV-ready content with zero extra filming.
The Client
Inspired by the beauty of the Cotswolds, The Cotswold Company designs and makes beautiful furniture and accessories. Their ethos is to create warm, cherished homes across the globe.
From comfy beds to clever storage, every piece tells a story. Whether that’s the thoughtful design, responsible sourcing, or commitment to sustainability, their furniture stands the test of time.
Expected
With countless mass-produced sofas flooding the market, it’s easy to be impressed by their style, only to face disappointment as they sag and fade over time.
Our creative challenge was to produce a short Youtube film to help give buyers confidence that they’re investing in sofas that not only look great, but last a lifetime.
We had to make The Cotswold Company’s sofa quality message, guarantee and the internal build of the product feel exciting. All while retaining the brand identity and engaging the target market.




Delivered
Our brilliant team of strategists struck gold with the proposition, ‘It’s What’s Inside that Counts.’
From there our creatives developed a story around ‘Bringing the Home to Life’, coupled with an adorable pooch and a lovely sofa.
Our expert team of strategy, creative, and video specialists then worked together to produce an engaging 30-second social video for YouTube, hitting the brief with ease.
Working with Cotswold Co. we scripted and storyboarded the full video plus a sequence of cut downs for other social platforms. Then, using hybrid production, we produced a cost-effective video in-house with our studio and CGI teams.
Exceeded
The result? The video was so successful we’ve since adapted it for TV.
The campaign’s success inspired the client’s Marketing team to repurpose it for TV. Our production quality went above and beyond, enabling them to use the original material without any extra filming. Saving on production costs and delivering outstanding ROI.
Project Highlights
🚀 Innovative Hybrid Production
We blended hybrid CGI and greenscreen magic to craft an emotive story. By combining greenscreen, CGI, a real sofa, and an adorable dog, we created visuals so seamless they feel cohesive and believable.
✨ Beyond Expectations
Our production quality didn’t just meet the brief – it smashed it. The client was able to repurpose the original content for TV broadcast without the need for additional filming.
One shoot, multiple channels, maximum impact.
Ride Shotgun went above and beyond to deliver exceptional results for our campaign. We loved their innovative use of hybrid CGI-greenscreen techniques to tell a seamless visual story…The fact that we were able to repurpose the material for TV without additional filming speaks volumes about their production quality and their cost-saving approach.
The Cotswold Co