Bensons For Beds
Building a scalable CGI content system to keep up with the pace of retail.
The challenge: efficiency, cost-effectiveness and digital scale
Bensons for Beds needed a faster, more cost-effective way to produce large volumes of high-quality content to showcase their beds, mattresses and bedroom furniture across an expanding digital estate.
More than six years ago, they partnered with us as a trusted production partner. What began as traditional photography has since evolved into a full digital transformation, moving the brand to a CGI-led production model built for scale, consistency and performance.
The solution: an efficient, digital-first production foundation
Our relationship has grown into a deep strategic partnership rooted in efficiency, trust and creative excellence. Today, we produce all of Bensons’ product imagery through a co-developed, bespoke digital production workflow. This includes high-quality, photorealistic lifestyle imagery and cut-outs designed to work seamlessly across every channel. This joined-up process enables faster collaboration, lower production costs and consistently high standards, while maintaining strong brand coherence.
Our CGI teams deliver true-to-life imagery that performs across retail, e-commerce and marketing environments, strengthening brand recognition and supporting conversion through premium, credible content.
The results: smarter production, greater consistency and long-term strategic value.
We have helped Bensons move from traditional production to a bespoke, scalable, digital-first model built for modern retail. A shift to CGI unlocked efficiencies, cost savings and consistently high-quality imagery across all their channels. Over time, this operational advantage has evolved into a strategic collaboration, supporting brand clarity, creative consistency and future-focused growth for Bensons.
Olivia Allcock, Creative Asset Manager, Bensons For BedsRide Shotgun helped us tighten up our content workflow and bring more consistency across channels. It’s made a real difference day to day, with a more streamlined process and more effective output. They’re practical, strategic and genuinely great to work with.
