A Tier 2 agency for H&I Brands

FIRST UP, WHAT DOES “TIER TWO” MEAN?

You may already have a strategic above-the-line agency, who has been primarily appointed to define your longer term brand ambition and marketing strategy.

But when it comes to ongoing brand, marketing and content initiatives that sit under that lead proposition, these agencies can often be very costly and slow to respond. Your budget is blown before year-end with perhaps little to show for it.

That’s where we come in – as a TIER TWO agency – specifically designed to answer those strategic, creative and content production briefs in an agile and cost efficient way, with highly effective results.

Striking the right balance between strategy, creativity, and your content production budget can be challenging, to drive the results you need. The good news? We do this already for brands like Dusk, Country Living, George Home and Shark Ninja…

WHY RIDE SHOTGUN?

We’re perfectly positioned to help you hit the sweet spot between budget and brilliance. Being smaller, more agile and made up of experts from all the key disciplines you’d find in your above-the-line agency allows us to be more responsive and use highly efficient working processes.

Our tighter, more focussed teams work flexibly to balance swift campaign activation with the high level of creative talent and strategic expertise found in big, global agencies. Ensuring you get high quality content delivered quickly, efficiently and within your budget. And one less problem to deal with.

If you’re finding your above-the-line agency struggles to effectively deliver smaller campaigns on budget or at pace, we can provide the balance your marketing budget badly needs, while making your life just that little bit easier.

Ready to roll with purpose built studios

Our Leeds-based production hub takes all the pain out of any scale of shoot. With 30,000 sq ft of studio space we can expertly manage whatever you throw at us. Our in-house teams of producers, photographers, stylists and CGI artists can produce and deliver on trend content, keeping you involved throughout – from style board to delivery of completed retouched imagery.

Here’s what our clients have to say:

Ride Shotgun were an absolute pleasure to work with, they understood the creative brief perfectly and made the process a joy. Many products sold out within the first few weeks of launch selling ahead of our forecasts.

Ella Broughton, Commercial Director – Moda Furnishings

Just some of the examples of our work…

TAKING A FRESH LOOK AT HOMEBASE’S BRAND

After repositioning the brand earlier this year, we’re proud to launch our very first campaign as Homebase’s lead creative agency. As brand guardians we’re responsible for setting the tone, look and feel for all of their creative work.

Shooting al fresco for Moda Furnishings

Needing a suite of inspiring product imagery to showcase their new 2023 range, Moda Furnishings asked our creative team to consider two production routes. Either a shoot at our four-studio, 30,000 sq. ft. facility in Leeds or at our outdoor production hub in Portugal.