Virgin Media Business

Expected

Virgin Media Business sought a proven and replicable structure for its digital marketing campaigns to drive lead generation and customer engagement. The main objectives were twofold: to create impactful content that educates users about Virgin Media’s offerings and to boost sales through targeted top-of-funnel activity. The challenge was to deliver a unified message while using diverse digital channels to guide potential customers through the funnel.

Delivered

We collaborated with Virgin Media Business and an advertising agency to develop the “Work, but Not as You Know It” campaign. Our solution? A full-funnel digital marketing strategy that leveraged content atomisation (breaking down larger pieces of content into smaller, more manageable parts that can be repurposed across multiple marketing channels) to deliver clear, consistent messaging across various platforms.

Exceeded

By raising awareness of Virgin’s broadband, mobile, and SIM services, the campaign reached users across Spotify Audio, YouTube TrueView, Facebook, LinkedIn, and other digital channels. The tailored top-of-funnel activity captured leads, while mid-funnel engagement initiatives helped nurture these prospects down the path to purchase.

• 97% increase in online sessions
• 95% rise in search volume for the brand
• 20% higher than the lead-generation target
• 73% email open rates with a 14% click-through rate

The campaign not only boosted sales but also set the stage for future digital marketing success with a framework ready to be replicated across other campaigns.