Powersheds

ABOUT THE CLIENT

Powersheds, a trailblazing manufacturer of premium garden sheds, has rapidly carved out a reputation for innovation and quality in the UK market. Renowned for their award-winning designs, they have become the go-to choice for discerning customers seeking top-tier garden structures. With big ambitions to grow their digital presence and do more with less, they needed a smarter, faster way to showcase their products – without compromising on creativity or consistency. That’s where we came in.

EXPECTED  

Powersheds prides itself on making the shed-buying experience effortlessly straightforward and powerfully simple. However, they faced a few key challenges: 

• Visual Content Limitations: The need for high-quality, adaptable product imagery that could seamlessly transition across various marketing platforms​.
• Cost and Scalability Concerns: Their previous production methods were proving both costly and time-intensive, hindering the brand’s agility in a competitive market.​
• Brand Consistency: Maintaining a cohesive visual identity across all channels was challenging without a streamlined content creation process.​

Recognising these challenges, Powersheds turned to Ride Shotgun for a transformative approach.​

DELIVERED  

In collaboration with brand consultancy agency Propaganda to deliver a game-changing approach focused on: 

• Harnessing AI & CGI Technologies: Leveraging our expertise in CGI and AI, we crafted over 30 high-fidelity visuals, including approximately 1,000 3D product models. These were rendered against versatile backgrounds – concrete JPGs and white PNGs – to cater to diverse marketing needs. Each flagship product was showcased through a suite of five images: a main hero shot, an alternative angle, and three detailed close-ups.​

We also utilised AI to add talent to the shots, creating an aspirational lifestyle vibe while saving on shoot costs. Shed assembly, configuration, and durability videos were also created. 

• Cost-Effective & Scalable: Our approach allowed us to achieve high-quality results faster and at a fraction of the speed of traditional shoots. 
• Strategic Consultancy: Working closely with Propaganda, we ensured the creative vision aligned perfectly with Powersheds’ objectives, providing our expert guidance throughout the project.
• Enhanced Flexibility: Ride Shotgun’s streamlined processes enabled rapid content generation. 

A single ‘master elements’ environment was built, with some interchangeable architectural and propping elements to create a range of visual difference while retaining a joined-up brand aesthetic. 

All the environments are aspirational, contemporary architectural gardens. These are visually clean to allow for copy placement, while retaining key details to ensure realism and believability, promoting consumer trust in the imagery.

EXCEEDED

Enhanced Efficiency: Powersheds now has the ability to produce top-tier visuals without the limitations of traditional photography, significantly reducing time spent on content creation. 

Future-Proofed Processes: By adopting AI and CGI solutions, Powersheds can continue to generate impactful visuals quickly and effectively, by the proverbial shedload, is swiftly and effectively, ensuring they remain at the forefront of the industry.​

Seamless Collaboration: The partnership between Ride Shotgun and Propaganda ensured flawless execution, combining strategic insight with cutting-edge creativity, because that’s how we roll at Ride Shotgun.