HSBC

About HSBC

HSBC is one of the world’s largest banking and financial services organisations, connecting customers to opportunities across more than 60 countries and territories. From global corporates to ambitious startups, the brand sits at the heart of international finance, helping businesses thrive, trade flow, and innovation grow.

The Challenge

With tighter budgets, more channels, and increasing competition, getting to market with disruptive, emotionally relevant campaigns was harder than ever. Fintechs were making noise, promising the world and shaking up the space, leaving legacy brands like HSBC struggling to prove they were at the forefront of innovation.

Big above-the-line agencies made content slow, expensive and inflexible, while the demand for globally centralised yet locally relevant campaigns grew. And in B2B, the cost of being dull is real. Data shows that emotionally driven advertising is not just more engaging, it drives commercial success. They needed a smarter, faster and more impactful approach.

The Solution

An agile approach with experts at every step. By partnering with Ride Shotgun, HSBC tapped into a nimble and collaborative agency that could join-up strategy, creative, tech, and production expertise all under one roof.

This shift brought game-changing benefits for the brand:

• Speed: Campaigns delivered in weeks, not months.
• Cost Efficiency: Lower costs through streamlined workflows, AI tools and in-house production.
• Flexibility: Tailored content for diverse markets and channels.
• Strategic Expertise: Deep insight into global audiences, cultural and regional nuances to develop campaigns that reach the right people, at the right time, on the right channels.
• Emotive Creative: Audience-specific creative that blends insight with compelling storytelling, ensuring relevance and impact.

The Results

High-impact campaigns and content. Fast. With Ride Shotgun, HSBC has transformed the way it works, delivering global campaigns with speed, consistency and creative precision.

Our joined-up approach means we can take challenges off the desk of marketers:

• Consistent brand strategy: Insight-driven creative aligned with existing brand strategy and business goals.
• Impactful creative: Global product launches, emotive storytelling, and multi- channel content campaigns that get noticed and get results.
• Efficient production: Studio and on-location based video and photography, and breathtaking CGI.
• Seamless activation: Effortlessly turning strategic concepts market-ready content with precision, speed, and consistency across every channel.
• Channel-first approach: We atomise content across the funnel to ensure purposeful activation with maximum impact.

The Bottom Line

By bringing Ride Shotgun into their agency mix, HSBC have been able to produce more high-quality, emotive campaigns and content faster and for less helping marketers hit KPIs and delight stakeholders. This partnership sets a new standard for marketers at the bank around the globe, proving that agility and efficiency are essential to success in modern marketing.