Oracle

Creating a Buzz with Impactful Keynote Experiences

What’s the secret to a memorable keynote? The answer: impact – the way you make your audience feel, connect and act.

  • AR
  • Content

EXPECTED

Oracle had a vision: to transform the typical keynote into something extraordinary at Oracle OpenWorld 2020. The goal was to spotlight their ongoing support for The World Bee Project in a way that didn’t just inform but inspired action. Oracle wanted to move beyond data, creating an immersive experience that would resonate with their audience, rally support, and showcase Oracle as a forward-thinking technology leader.

DELIVERED

We knew that data alone can’t evoke action or rally support, so we used the most powerful storytelling technology, extended reality (XR), to reveal the compelling narrative behind the data.

By using data captured by Oracle’s technology, we transported the audience into the heart of a bustling beehive. This wasn’t just another presentation; it was a vivid, immersive experience that showcased the intricate world of bees and positioned Oracle as a trailblazer in tech innovation.

EXCEEDED

The results? A wave of social engagement and shares that extended the keynote’s reach far beyond the room. Attendees were captivated, not just by the technology but by the compelling narrative that put bees – and Oracle – squarely in the spotlight. Oracle wasn’t just seen as a database company; they were recognised as a powerhouse driving real change. The buzz we created didn’t just meet expectations – it exceeded them, leaving a lasting impression that echoed long after the event.

Our strategy:

  • Sparked a wave of social engagement and shares of the keynote, amplifying its reach and impact
  • Captured attention, not just with a one-of-a-kind experience, but by narrating a tale that the bees themselves couldn’t tell
  • Portrayed Oracle not merely as a database company but as a technology powerhouse that’s making a real difference

Fabulous work and amazing collaboration with everyone at Ride Shotgun!

Joanne Hughes , Executive Programmes Manager at Oracle

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