Dobbies Garden Centres

THE CLIENT

Dobbies is one of the UK’s leading garden centre retailers, the only one to have stores in all four nations. Their passion for gardens and plants extend through their own brand and branded products, concession partners and services.

Whatever the weather, they champion garden living all year round and offer a calendar of events and experiences that bring people and communities together.

 

EXPECTED

With a 2025 outdoor living range ready to launch in spring, Dobbies needed premium spring and summer images for in-store, print and digital, with location photography needed to fit a range of product price points.

The look? Lifestyle imagery inspired our beautiful gardens to resonate with the target customer base.

 

DELIVERED

Despite four days of rain, our dedicated team of stylists, merchandisers, and photographers delivered over 80 stunning images evoking hazy summer afternoons.

We used varied location houses to create dynamic backdrops, framing each shot in landscape with Dobbies’ products centre stage. Through thoughtful styling and location details the images could be cropped for multiple platform use, without the need for separate shots.

Close-ups highlighted textures and craftsmanship, blending elegance, quality and comfort to showcase a refined and accessible outdoor lifestyle. We captured the essence of garden-inspired living, ensuring Dobbies’ 2025 range truly shines.

EXCEEDED

The clients who joined us on set with us were blown away with what we were able to achieve, despite the weather.

🌻 An agile team who overcame challenging weather conditions.
🪴 80+ premium lifestyle imagery inspired by beautiful British gardens.
🌺 One very happy client.