2025/26 Consumer Behaviour Trends – And How to Actually Use Them

Furiously curious about consumer insights?

We see you, and we’ve got you.

Whether you’re in home and interiors, food and drink, health and beauty, or finance, our latest consumer insights report uncovers the big shifts shaping behaviour in 2025/26 and what brands need to do next.

From brand and comms to digital, social and production, we’ve decoded the trends and packed them into one powerful, action-focused report.

What’s inside?

This isn’t just a trends report, it’s a sector-specific playbook packed with inspiration and actionable advice.

💡 Three Key Behaviour Shifts Every Brand Should Know
We’ve decoded the forces shaping how people think, feel, and spend. From the craving for real connection to the rise of wellness and unfiltered living. These aren’t trends to watch; they’re trends to act on.

🎯 Strategy You Can Run With
No waffle, no fluff. Just smart ways for brands to move with smart messaging, bold creative, and joined-up thinking that spans strategy, content, digital and production.

🎬 Brands Already Making It Happen
See how brands across  Home & Interiors, Food & Drink, Health & Beauty, and Finance & B2B are already turning insights into action with campaigns that connect, content that lands, and experiences that hit home.

Who’s it for?

Whether you’re a CMO chasing creative impact, a brand manager under pressure to do more with less, or a strategist hunting sharper insight, this one’s for you.

So, what are you waiting for?