Challenges of a CMO (Part 3): AI in Marketing
Posted by: Ellen Jackson - 10.09.24
If you haven’t had at least one conversation about AI this year, are you even in marketing? From automation, to rules of engagement, to creative capability, it’s a hot topic in the advertising world. So, of course we had to include it in our latest podcast.
We got our Technology Director, Danny Austin, in a room with some super experienced guests (Helen Jeremiah, former CMO at Boots and Tina Fegent, Global Procurement Consultant) to chat about AI in marketing. Including where it can add value and what to watch out for, complete with flash cards not written by Chat GPT – we promise.
Join them in this cut-down version of our webcast as they chat through it all – part of our Challenges of a CMO series.
Panelists
HELEN JEREMIAH, former CMO of Boots UK & Ireland
Helen is an experienced CMO, having worked across many disciplines including marketing, customer strategy, global brand marketing, product development and insight. She loves working in both large organisations, where change is needed, or small start-ups where everyone rolls their sleeves up and gets stuck in. An innovative leader who drives global business and brand growth, with expertise in data-driven marketing and creating world-class campaigns. She has led successful business change and transformation and has a passion for developing and nurturing strong teams. She is a mum to two gorgeous girls and is currently renovating an old farm.
TINA FEGENT, Global Marketing Procurement Consultant
Tina Fegent is a leading marketing procurement expert with over 30 years of experience. She founded her consultancy in 2006, helping brands optimise their marketing budgets. She works for clients such as Primark, Ferrero, SSE, Ralph Lauren and AG Barr. Tina is recognised for pioneering marketing procurement in the marketing industry and is a frequent speaker and advisor on marketing procurement strategies and best practices.
DANNY AUSTIN, Technology Director, Ride Shotgun
Danny is the Technology Director at Ride Shotgun, leading a multidisciplinary team of developers. With 18 years in the industry, his background is in architecture and product design, specialising in technical problem-solving and solution building. His expertise lies in developing technical workflows and maximising both efficiency and quality within content production. One of his biggest achievements is accompanying Autodesk on a product tour across the USA to demo their use of software on a massive project in Abu Dhabi.
STEPHEN KENWRIGHT, Strategy Director, Ride Shotgun
Stephen is strategy director at brand activation and creative content agency, Ride Shotgun. He’s a keynote speaker – giving more than 100 talks in ten countries, and has judged multiple awards. Before joining Ride Shotgun he founded #SearchLeeds. It became the north’s largest digital marketing conference, attracting 2,000+ people yearly. He also founded search-first creative agency, Rise at Seven which over three years grew revenues to more than £7m, hired 110 people and opened offices across the UK and America. Previously Head of Digital Pendragon PLC and strategy director at performance marketing agency Branded3.
WANT MORE?
Budget vs Brilliance:
Striking the perfect balance between tight budgets and standout content – what’s the secret? Hear what our expert panel have to say in Part 1 of our “Challenges of a CMO” blog series.
Get more tips and strategies from the “Challenges of a CMO” series. Check it out.