Challenges of a CMO (PART 2): Creative Expectation vs. Reality
Posted by: Ellen Jackson - 10.09.24
Your agency partners are great at what they do, it’s why you hired them, but sometimes things can get lost in those giant email chains. And what you end up with creatively isn’t quite what you thought it would be.
So, how do you manage creative expectation with reality? It’s a common issue for CMOs and the topic of the latest cut-down of our webcast – part of our Challenges of a CMO content series.
Join us as our super experienced guests chat all about how they find their balance when producing creative content in partnership with agencies.
PANELISTS
HELEN JEREMIAH, former CMO of Boots UK & Ireland
Helen is an experienced CMO, having worked across many disciplines including marketing, customer strategy, global brand marketing, product development and insight. She loves working in both large organisations, where change is needed, or small start-ups where everyone rolls their sleeves up and gets stuck in. An innovative leader who drives global business and brand growth, with expertise in data-driven marketing and creating world-class campaigns. She has led successful business change and transformation and has a passion for developing and nurturing strong teams. She is a mum to two gorgeous girls and is currently renovating an old farm.
TINA FEGENT, Global Marketing Procurement Consultant
Tina Fegent is a leading marketing procurement expert with over 30 years of experience. She founded her consultancy in 2006, helping brands optimise their marketing budgets. She works for clients such as Primark, Ferrero, SSE, Ralph Lauren and AG Barr. Tina is recognised for pioneering marketing procurement in the marketing industry and is a frequent speaker and advisor on marketing procurement strategies and best practices.
ANDY WEIR, Chief Client Officer, Ride Shotgun
Andy has 25 years’ experience in the industry working with organisations such as HSBC, Unilever and PlayStation. He set up his own agency in 2010 and created one of the regions most respected agencies, winning international awards and regularly featuring in ‘Best Companies’ lists. In 2022 Andy was one of the founding members of Ride Shotgun and has been integral in building the business internationally to over 200 people and £15m turnover in under three years.
STEPHEN KENWRIGHT, Strategy Director, Ride Shotgun
Stephen is strategy director at brand activation and creative content agency, Ride Shotgun. He’s a keynote speaker – giving more than 100 talks in ten countries, and has judged multiple awards. Before joining Ride Shotgun he founded #SearchLeeds. It became the north’s largest digital marketing conference, attracting 2,000+ people yearly. He also founded search-first creative agency, Rise at Seven which over three years grew revenues to more than £7m, hired 110 people and opened offices across the UK and America. Previously Head of Digital Pendragon PLC and strategy director at performance marketing agency Branded3.
WANT MORE?
AI in Marketing
How AI is disrupting the marketing world – and what you need to know to stay ahead. Hear what our expert panel have to say in Part 3 of our “Challenges of a CMO” blog series.
Get more tips and strategies from the “Challenges of a CMO” series. Check it out.