Shining A Spotlight on In-House Brilliance

Last week, Underbelly Boulevard Soho flung open its doors to honour the finest in-house creative teams in the country. And we were right there as sponsors and advocates cheering them on.

The Inside Out Awards aren’t just another industry night out. They’re the only awards dedicated to celebrating in-house teams, providing a stage for creatives to celebrate their wins, connect with peers, and show the incredible impact happening on the inside.

We work with some outstanding in-house agencies here at Ride Shotgun, so it was a real honour to be amongst so many at The Inside Out Awards this year. It was a truly inspiring evening and real treat to see such great work and meet talented the people behind it all.

Andy Weir | Chief Client Officer, Ride Shotgun

Proud Sponsors. Creative Partners. In-House Champions.

We’re not in-house. But we’re all in. From sharp strategy to smart scalable production, we help in-house teams crank up their impact. That’s why backing the Inside Out Awards was a perfect fit. 

This year, we were proud sponsors of three categories:

• Best Motion Graphics/Animation – celebrating creativity and technical skill in motion design. Winner: Johnson Controls – Connected TV Ads.
• Best Campaign – recognising comprehensive campaigns that align with business objectives and deliver measurable ROI. Winner: Johnson Controls – Weekly Brand Series Ad Campaign.
• Best Brand Transformation – celebrating teams that revitalised a brand and shifted perception in measurable ways. Winner: BAE Systems Digital Intelligence – The Power of Perspective.

And our role didn’t stop there. Our team helped deliver the event collateral: pop-up banners, the announcement deck, welcome screen, winner graphics and badges, the winners’ showreel, and event photography. Every detail designed to shine a light on the achievements of in-house teams.

Congratulations to all the teams and individuals recognised on the night. The quality of work proves just how powerful in-house creativity can be when strategy and craft come together. Check out the full list of winners over at the Inside Out Community website.