HSBC
Bringing agility to a global powerhouse through joined-up campaign delivery at scale.
The challenges: speed, relevance and rising pressure
HSBC was navigating a demanding marketing environment. Budgets were tightening, channels were multiplying and expectations for speed and relevance were rising. Meanwhile, smaller and more agile competitors were moving quickly and confidently.
Traditional agency models were slowing down delivery and driving up cost, so creating engaging campaigns that could scale globally while remaining locally relevant had become harder. HSBC needed a faster, more flexible way to deliver marketing.
The solution: a joined-up model built for modern marketing
By partnering with us, HSBC adopted a joined-up model that brought strategy, creative and production into one connected workflow. A single integrated team working seamlessly from insight through to activation, reducing handovers and complexity.
This approach enabled faster delivery, improved cost efficiency through smarter workflows and in-house production, and more emotionally resonant creative grounded in audience insight.
The results: more impact, delivered with greater control
HSBC transformed how its marketing is delivered. Brand strategy and creative became more consistent, global campaigns landed with greater impact and production across video, photography and CGI became faster and more efficient. Content was structured to perform across the full funnel, while activation across channels and markets was streamlined and controlled.
Head of Marketing Strategy, Global Business Banking, HSBCRide Shotgun have grown into a truly strategic partner and one of our key agencies. They combine a refreshing can-do approach with a willingness to challenge and ask the right – and often the hardest – questions, whilst keeping the discussion moving in a productive way. Delivering results, and an absolute pleasure to work with.
