PepsiCo
Full on flavour photography
Two of the PepsiCo brands required a suite of on-brand e-commerce lifestyle assets
ON THE GO LIFESTYLE
Following their recent brand update Rockstar asked us to create a suite of unique images showcasing key occasions, appealing to target audiences across Europe. All shots were produced with the ability to switch out and replace product, ensuring markets could adapt assets for use across various marketing channels.
DISHING UP FLEXIBILITY
The next requirement was snacking brands that required a suite of on-brand e-comm lifestyle assets across different scenarios from at home sofa moments, to BBQ’s and picnics.
Creating relevant content that can engage across a number of territories for a number of product packs and flavour variants is no easy task. So the team produced layered ‘clean’ assets to allow markets to adapt imagery within each occasion for local product packs, flavour variants or packaging/wrap adaptations. Delicious and adaptable content.
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